SEO Checklist for your website

SEO Checklist for your website

Keyword Research: Identify relevant keywords and phrases that your target audience is searching for, and incorporate them into your content and meta tags.  On-Page Optimization: Ensure that your website’s title tags, meta descriptions, headings, and content...
Content Marketing vs PPC (Pay Per Click)

Content Marketing vs PPC (Pay Per Click)

Content marketing and PPC (Pay-Per-Click) are two different approaches to digital marketing, each with its own benefits and drawbacks. Choosing which approach is better for a particular business depends on a variety of factors, including goals, budget, and target...
What is SEO?

What is SEO?

SEO (Search Engine Optimisation) is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more relevant and useful to users, as well as to make it more attractive to...
The importance of e-commerce website design

The importance of e-commerce website design

E-commerce web design is important because it can significantly impact the success of an online store. A well-designed e-commerce website can improve the user experience, increase conversion rates, and ultimately drive more sales. Here are some reasons why e-commerce...
What is WordPress?

What is WordPress?

WordPress is a free, open-source content management system (CMS) used to create and manage websites. It is built on PHP and uses a MySQL database to store and retrieve content. Originally designed as a blogging platform, WordPress has evolved into a powerful tool that...
How effective is your website?

How effective is your website?

When creating an effective website, it is important to consider the following key points: Are you providing the wow-factor in 0.5 seconds?  As soon as your website is visited, that first impression counts! Does your website link property?  Websites are made to connect...
The importance of updating website content

The importance of updating website content

One of the benefits of using WordPress or any other content managed system for your business website, is the comprehensive suite of user admin tools that make it easy to add new pages and posts, adjust your website content or write and share articles that inform and...
Why WordPress you ask?

Why WordPress you ask?

WordPress is the most widely used Content Managed System (CMS) in the world with around 40.5 million new posts created each month!  WordPress is by far the world’s most popular content management system and is very widely used.  The structures within...