1. Keyword Research: Identify relevant keywords and phrases that your target audience is searching for, and incorporate them into your content and meta tags.
2. On-Page Optimisation: Ensure that your website’s title tags, meta descriptions, headings, and content are optimised with relevant keywords and are easy to read for both users and search engines.
3. Site Architecture: Ensure that your website’s structure is easy to navigate, and that important pages are linked to and from the homepage and/or main navigation.
4. Internal Linking: Link to other relevant pages on your website to help search engines and users understand the relationships between your content.
5. Mobile Optimisation: Make sure your website is optimised for mobile devices, as more and more users are accessing the internet on their smartphones and tablets.
6. Page Speed: Improve your website’s loading speed to provide a better user experience and to help your site rank better in search engine results.
7. Content Quality: Ensure that your website’s content is high-quality, relevant, and valuable to your target audience.
8. Social Signals: Incorporate social media sharing buttons and encourage your users to share your content on their social media channels.
9. Backlinks: Build high-quality backlinks to your website from other reputable websites to improve your site’s authority and search engine rankings.
10. Analytics: Use analytics tools to track and measure your website’s performance and to identify opportunities for improvement.
By following this checklist, you can improve your website’s visibility in search engine results and provide a better user experience for your visitors.