SEO (Search Engine Optimisation) is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more relevant and useful to users, as well as to make it more attractive to search engines, which can drive more traffic to the site. 

Search engines use complex algorithms to determine which websites to show in search results when a user searches for a particular keyword or phrase. SEO involves optimizing a website’s content, structure, and other factors to improve its ranking in these algorithms. 

Some common SEO techniques include keyword research and optimisation, on-page optimization, technical SEO, content creation, link building, and monitoring and analysis of website traffic and rankings. 

SEO is important for businesses and website owners because higher rankings in search engine results can lead to increased visibility, traffic, and ultimately revenue. By optimising their websites for search engines, businesses can increase their chances of being found by potential customers who are searching for products or services in their industry. 

However, it’s important to note that SEO is an ongoing process, and it can take time to see results. It’s also important to follow best practices and avoid any “black hat” SEO techniques that could result in penalties from search engines. 

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